POMEGRANATE & CO.

BRAND IDENTITY FOR A NEW FRUITY LOW-ALCOHOL BEVERAGE COMPANY.

SCOPE: LOGO & BRAND IDENTITY
SECTOR: FOOD & BEVERAGE

This R&R collaboration of graphic and interior design was created for the conceptual low-alcoholic beverage company ‘Pomegranate & Co’. This brand required a full brand identity created, inlcuding logo and all marketing collateral.

The pomegranate fruit is the main ingredient throughout all of the drinks range, with the addition of certain herbs and spices, hence the ‘& co’ and all ingredients are natural and organic. Therefore, we decided to keep the brand familiar by keeping the colour consistent across the range, and use illustration to highlight the individual flavourings.

Using a tranditional ‘lino-print’ style illustration gave the brand a heritage feel, reminiscent of the days when pomegranates were first discovered. These icons are used throughout the brand identity to define flavourings and to give a softness to the collateral.

Part of the project was to create a mobile stall or bar that could be used for small pop-up marketing events or weddings. Together we created a corregated steel wrapped bar, which is decorated with a pomegrante tree and rustic crate storage for display of the bottles. Integrated refridgerated storage is accommodated within the design, along with waste disposal. The unit is mobile and incorporates LED back-lit signage for evening events.