ELECBUILDER

BRAND IDENTITY AND COLLATERAL DESIGN FOR LONDON BASED ELECTRICIAN & BUILDING CONTRACTOR.

SCOPE: LOGO & BRAND IDENTITY
SECTOR: CONSTRUCTION

‘ElecBuilder’ specialises in lighting and small fit-outs, required a brand identity being created from scratch for his new business. Working together, we agreed on celebrating the core assets of his business through adding elements of the electricity circuit board and highlighting the building blocks through the styling and application of typography.

The requirements for this new brand specified for a design and styling that would be unique, friendly and professional looking.

Design Requirements:

• Minimalistic, clean and stylish in design with a brand characteristic that would be impressionable.

• Feature branding elements and assets that highlight the company’s expertise.

• Universal within its application.