&STENBALL

LOGO REDESIGN & WEBSITE HOLDING PAGE DESIGN FOR DESIGN & BUILD PRACTICE.

SCOPE: LOGO REDESIGN & WEBSITE HOLDING PAGE
SECTOR: DESIGN & BUILD

In this case study the brief consisted of supporting the brand development of a new design and build business, within a wider construction focused group of companies. R&R were brought on to refresh and elevate the existing logo and website landing page design. A basic brand guidelines and design assets pack were also supplied.

From our initial discussions with &Stenball, the logo refresh needed to be similar in appearance to what they were already using, with an emphasis on the ampersand and its design.

We explored and experimented with different typography styles and explored a number of different clean, san serif typefaces, that would represent the company’s professional, friendly and approachable mantra. Existing brand colours were requested to be maintained, however improvements were made by adjusting them slightly, to work more effectively as part of the collective brand identity.