RED KITE LARGER

CONCEPT LOGO & PACKAGING DESIGN

SCOPE: LOGO & BRAND IDENTITY
SECTOR: PRODUCT BRANDING & PACKAGING

We were approached by design and build company Rossco* to help create a brand identity for them which would be professional, minimal and modern, whilst also being fun and showcasing luxury.

A rich colour palette was put together, inspired by high-end fit outs, using colours and textures of luxury fabrics and materials. The logo was chosen to be bold and expressive and the slanted lines that are integrated into the logo’s negative areas of emboss, represent forward thinking and transparency.

The asterisk was integrated into the company name, therefore we felt this could be celebrated and used as an icon for the business. Various mock-ups were produced for the client’s consideration and are now being used throughout the business.