MOJO VISUALS

LOGO DESIGN FOR NEW 3D VISUALISATION VENTURE.

SCOPE: LOGO DESIGN
SECTOR: 3D VISUALISATION

We were approached by a former colleague to help design and create a logo with a visual brand identity for her new business venture ‘Mojo Visuals’ which is a 3D visualisation company, focussing on commercial office buildings. Already knowing the client well, we had a good direction of where to take the brand and it’s form of identity.

The logo needed to be sleek, simple and clean-cut in it’s design and to enable the viewers focus to always be on the visual, and to not be too large or distracting to the eye. We wanted the design to feature both thin and thick assets in its logotype, to reflect the details and setup of any 3D visual ‘wireframe’ structure. Therefore, we placed the emphasis on the unique word ‘mojo’ giving it a thicker line weight, as this is what we want the view to remember.

This final design direction was agreed and fully developed with a number of ideas presented, before settling on the below final logo design. The client felt this really brought to life the vision she had when creating her business, and that it reflected a professional identity that is smart and minimalistic in form, exactly what she hoped for.