IOLAS CAPITAL

BRAND REFINEMENT AND WEBSITE DESIGN FOR VENTURE CAPITAL BUSINESS.

SCOPE: LOGO & BRAND IDENTITY REFINEMENT
SECTOR: PRIVATE EQUITY

We were initially approached by Iolas Capital to assist in building their new website which was lacking a clear brand identity. Being a family business with strong core values of nurturing businesses to their full potential, we had a good starting point for the overall brand identity to be professional, with high aspirations and have a quality feel.

We then worked with them to refine their existing logo, create a brand colour palette and choose typefaces we felt worked well alongside these elements. This was then brought together in a short set of brand guidelines to help them further brand their various marketing collateral in future.

We provided imagery that was aspirational and evoked a team mentality to the website, along with a secret hidden message of the founders adventurous side. The gold overlay was then added to bring a branded nostalgic feel to all imagery.