FJG INTERIORS

LOGO CREATION & COLLATERAL DESIGNS FOR FIT-OUT START-UP.

SCOPE: LOGO & COLLATERAL CONCEPTS
SECTOR: PROPERTY DEVELOPMENT & CONSTRUCTION

FJG Interiors Ltd is a new start-up company, specialising within the sector of interior design and build fit-out. The brief was to create a new brand identity with brand guidelines, stationary and a few posts for social media to help get the team started and active in the design and build construction market.

The final logo chosen needed to be very simple, but convey the type of work that the client does. Therefore a simple ‘building’ silhouette design was created, which could signify both construction in residential/domestic settings, but also still be accessible to commercial property customers.

The logo and style of branding was required to be simplistic and elegant in design, with the use of the colours; black, white and dark grey only. Rickards & Reeves created a selection of marketing collateral mock-ups for the client, to help them visualise their future brand identity, and how the logo could be used in various forms.