COVERT

LOGO & BRAND IDENTITY CONCEPT

SCOPE: LOGO DESIGN & BRAND IDENTITY CONCEPT
SECTOR: OPEN

This logo concept was only a experimental piece and focused on creating a abstract look and feel whilst incorporating the characters ‘C’ and ‘O’. This concept design came out of my experimental work when working on another client brief where their logo incorporated a 3D cube and I was looking at 2D exploration. Visual mock-ups were also created to gain a better understanding as to how the logo would work.

A clean and modern look was achieved through a minimal grey scale colour palate with the use of Helvetica as a choice of typeface, best resembling a flat side and curved styling.

The translucent nature of the icon design represents the meaning aligned to the word covert, hidden and not openly acknowledged or seen. The word ‘covert’ and the gradient/intertwining of the shape is a visual representation of the logo and concept meaning.